Are you a company owner considering digital marketing for your marketing campaign? If so, you should have SEO up for consideration. SEO is one of the most important digital marketing strategies cropping up in modern times. Here in Singapore and abroad, the study is still in its fledgling stages, but all this is about to change very soon with the rapid rise of media and search engines nowadays. What is it and how does it help your business?
What is SEO?
SEO, or search engine optimization, is a branch of digital marketing that involves the use of search engines (think Google, Bing, or Yahoo). SEO is concerned with enhancing a brand’s visibility through boosting a company’s web or online content in a search engine’s rankings. These are done entirely through organic or free means, by using tips and techniques that will help your content become favorable to search engine algorithms.
Questions to ask them before making a decision
If you’ve already got a list of SEO vendors to choose from, you might be at a loss for where to start your search. How do you narrow down your list to just one? Fortunately, there are a few questions you can ask to make it a little easier for you.
1. What’s your content marketing strategy?
SEO marketing heavily relies on quality content writing that is both appealing to people and search engine bots. Google’s newer updates penalize duplicate content and nonsensical content. People are very finicky when it comes to reading articles. How do they plan to address this?
2. What SEO strategies will you use?
Many companies focus only on link building. You want a company that can also do website enhancement and other SEO services.
3. May I ask for a reference list/ case studies?
Reputable companies will have examples of how they have handled previous clients. This will give you an insight on how they will handle your campaign.
