Whether big or small, when you are running a business, you would want to stay relevant at all times. Sadly, that will not happen if you only relied on foot traffic. The truth is, your business would not go anywhere. More so, at this unprecedented time, whereas people cannot come into any physical storefront like we all used to. That is enough reason why you should consider setting your eCommerce website for the development of your company.
Importance of an eCommerce Website
You see, every business needs a website, and that is a fact. Without one, nothing will happen to your business. Well, there might be. But those will only be struggles. It will be a lot harder now given our circumstances. That is why it is now a good time for you to consider establishing one for your business. That is my advice to you as a fellow businessman.
As you might have guessed, I already established an eCommerce website for the development of my company. It happened almost two years ago. It helped my brand become more relevant not only in Singapore. But all over the world. Here let me share with you what happened.
What Made Me Consider Establishing an eCommerce Website?
First of all, I would like to let you know that my business sells clothes. Also, I recently established my brand a few years ago. For the first six months, my business was going well. Or I thought so. You see, I was so happy that I could sell my designs and people wear them. That was enough for me. But then I figured out that I am not making any sales. How so? Well, the money I received from my customers is just enough for my rent.
At that time, I thought of using social media to expand my customer reach. It did help me. But it was too troublesome. I have to check my social media and message all of my customers, one by one. Back then, I thought it would be easy. All I have to do is post some pictures and viola. But little did I know, some customers want more photos and details than the one I posted. It was exhausting. So much that I almost wanted to deactivate my social media accounts to get out of this mess.
That was when I realised I needed an eCommerce website like Lazada for my company's development. Since I am not an IT, I cannot make a website. Thus, I decided to hire a web agency in Singapore. Their expertise in eCommerce solutions provided me with great insight.
Here are some of the things I have learned and loved about them.
First Impressions Matters
This phrase stands true, especially in business. The web agency in Singapore that I hired told me, a first impression can last a long time. It means that words spread like wildfire. When my business was able to make a good impression on customers, that customer may share his experience with others. If that happens, it will improve the reputation of my brand.
To make this development happen on the eCommerce website of your company, you have to make sure your customers will spread good reviews about your product services. I was able to do it with their help since they added a shareable link that customers share on things they liked about my brand.
Convenience Is the Priority
We all know who the most significant convenience in our lives is. But have you ever thought about how you would make it happen from the perspective of your customers? I was also having a hard time answering this question when the web development agency in Singapore asked me. I thought having a search bar should be enough. But I was wrong. Let me explain why.
Imagine yourself as a customer who is browsing through a website that takes a lot of time to load. Is not that frustrating? That kind of problem we wanted to avoid. Thus, as much as possible, your eCommerce solution for your website in Singapore should be able to load within three seconds. Otherwise, your customer quickly gets frustrated. To make that happen, make sure to ask the web agency in Singapore to upgrade its loading speed frequently.
Final Words
As you can see, establishing an eCommerce website for the development of your company is a lot complicated. Without the help of the web agency I hired. I would still probably use social media as my means of selling. After setting up mine almost two years ago, my sales went up, and I was able to buy a space for my store.
If you decided to build an eCommerce website as I did, it would be best to work with a web development agency in Singapore. For my case, I hired Pixel Mechanics. They were able to help me manage my website successfully.
