Despite recent social media entrants such as Snapchat and Pinterest, Facebook continues to be the platform of choice for engaging with users. Its ability to captivate users' attention is what makes it so effective for businesses to reach new customers. With this broad reach, any entrepreneur or small business owner looking to grow their online presence should not overlook Facebook. Here's is why you need to focus on your Facebook marketing:
Put your business out there
This is something a lot of entrepreneurs starting on Facebook often get confused about. If you create a regular (personal) Facebook page with your business name and details, it is not a "business page" per Facebook's rules and regulations. Facebook recognizes personal and business pages as different. You should have a dedicated business page.The advantages of a business page differ from those of a personal page. A business page will add to the brand profile of your business, thus establishing trust with your customers.
Maintaining your brand
The intention behind a Facebook business page is to better connect with customers, so why not prove it? The more responsive you are to customers' requests and private messages, the more "responsive" stamp you are likely to get on your page.
A Facebook marketing agency would help you achieve this. You might have seen badges for businesses indicating how quickly they respond to messages, such as "very responsive" or "typically replies within a day." Though responding is not mandatory as per Facebook rules, it serves as social proof that you care about your customers by answering their questions or concerns.
Create call-to-action buttons with a purpose
Business pages on Facebook have a unique advantage. As a business owner, you can add a call-to-action button to your business page.
For example, you can add a Sign-Up, Contact Us or Book Now button, along with the corresponding details. These buttons can link to your Registration page, Contact Us page or Order page accordingly. Thus, when a user clicks on a button, the corresponding actions happen instantly, making it easier for customers to complete their objective.
Focus on creating quality posts
Gone are the days when bloggers posted mediocre content on their websites and social media accounts just so they continued showing up in the news feed. Social media algorithms have changed. Quality matters now.
Produce high-quality posts rather than quickly publishing posts that have less valuable content. Learn how to write better posts by following and learning from top accounts in your niche. Add compelling videos, images, infographics and other facts to make your content lively and informational.
You can achieve all this with the help of a reliable Facebook marketing company in Singapore. Visit our website and let OOm help you today!
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