Your eCommerce web design is the same as how your brick-and-mortar will influence your customers once they are in front of your store. Everything showcased on your front page should be as engaging as your window display. That will attract them to browse and buy your products. To help you improve your eCommerce web design in Singapore, take note of these tips.
1. Visually and Functionally Appealing
When it comes to the development of your eCommerce website, aesthetic and function go hand in hand. Often, your platform will not look enticing without one another. Thus, carefully choose a theme that has both. It would be better if it has the colour palette of your brand's logo.
2. Embedded Quality Photos and Videos
As the saying goes, beauty catches the attention, but the character captivates the heart. It means that no matter how beautiful your products are if the pictures look pixelated, your customers would not care about buying it. Thus, make sure all of your photos and videos are in HD.
3. Secure Site With HTTPS Protocol
Trust is a fragile thing that is easy to lose. Your customers might have supported your brick-and-mortar. However, if your eCommerce web design does not follow the HTTPS protocol, it would be hard for them to figure out if you are the brand that they like. So, be sure your website has a padlock vector on the upper left side of the browser.
4. Add a Site Search
Offering too many products all at once might confuse your customers. To not let that happen, only display a couple of products and let them search for the other. It would be excellent if you could include a filtering feature in your site search.
5. Generate Painless Transaction
One of the problems of eCommerce web design these days is that customers need to have an account to buy what they want. Creating one would be such a hassle. Thus, to take that away, include a guest checkout option. It would make her shopping spree a lot easier.
Keep these tips in mind for a successful eCommerce web development. If you need help to create one, Pixel Mechanics can help you with that. Just dial +65 68029677 and let them know what kind of eCommerce web design you want your website to have.
