Your company's website might look great, with plenty of multimedia sizzle. However, if the site isn't consistently attracting targeted visitors and converting them into customers, it's not doing its job.
It may be time to hire a search engine optimization (SEO) service in Singapore. The remedies an SEO expert might prescribe include something fairly simple such as rewriting your HTML title tags to fixing structural issues that prevent search engine bots from crawling and indexing your content, and obtaining quality links from relevant, external web sites.
While there are many SEO companies out there, here are the top qualities to look for in an SEO company.
Years of SEO experience
Anyone can set-up an SEO agency overnight and call themselves an SEO expert. However, that does not mean they know what they are doing. There are hundreds of little things that go into the bigger picture of doing SEO and it takes many years of experiencing what works and what doesn't to truly do a good job.
An SEO expert with many years of experience will be able to look at any website and know exactly what needs to be done for it to gain more search engine traffic, while someone new at SEO will try the same things on every site, which will only have a limited effect if any.
A proven track record
It is easy to talk about a good game in SEO. There are tons of blog posts and articles that describe various SEO tactics one can use. But it's another thing to have happy clients. Anyone looking for the best SEO company in Singapore should check at least three fairly current references to discuss how the SEO company helped them succeed.
Marketing savvy
Once you get beyond the technical issues of a website, SEO is a lot like traditional marketing. Content needs to be written in a way that outlines the benefit to the user while leading them to a sale. It all has to be done in a way that also appeals to the people at the other end of a search engine who are looking for what your company has to offer.
A well-rounded perspective and knowledge
Today's SEO needs to understand all of marketing at a deep level, the psychology of the human race, the specific culture to whom they're marketing, the social media landscape, web analytics, web design and development, viral marketing, Google ads management, and more. When we disconnect SEO from these other critical practices, we make short-term decisions that can ultimately hurt more than they help.
If you are looking for an SEO firm to help you with your WeChat advertising in Singapore, visit OOm.com.sg and let our trusted experts help you today.
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