Accessibility to the internet has opened a lot of doors in the business and marketing industry. The emergence of eCommerce websites is evidence of how necessary an online platform is to companies today. A strong online presence has been essential to organisations and institutions. They even hire a good SEO company in Singapore to establish a dominating online domain. However, sticking to one SEO strategy is not ideal for the ever-changing local SEO in Singapore.
Here are the signs of a failed local SEO strategy:
1. Decreasing Organic Traffic
An SEO company should aim for a steady upward trend for their web traffic. Decreasing organic traffic only means that your SEO strategy is not working anymore, or your competitors have a better tactic to dethrone you from your local SEO rankings in Singapore.
2. Dropping Keywords Rankings
Keywords are vital in the local SEO. Your competitors are probably using similar keywords as yours, and plummeting keywords rankings is a sign that you have a problem with your contents. Make sure that your keywords are optimised and are used widely in your contents. On the other hand, your content should have superior quality to have a higher SEO ranking.
3. Using The Same
SEO Strategy
Local SEO techniques and strategies in Singapore keep on evolving over time. If you are not getting the results you expect from your SEO company in Singapore: maybe they are still using the same SEO strategies from the 2010s. Online algorithms constantly update so should your SEO strategy.
4. Failing To Utilise Other Channels
Digital marketing is not restricted to Google search alone. There are social media sites and video streaming sites. These sites have a large viewership as well; therefore, incorporating these platforms into your SEO content helps in garnering more audience. Check if your SEO company uses these platforms effectively.
5. Quantity Over Quality
Your SEO strategy may not work if your SEO company in Singapore has the wrong priorities. Your SEO company should prefer quality content, superior onsite optimization, and steady social engagement.
If you think your SEO strategy is not working, contact OOm for superior digital marketing practices.
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